The Importance of Repeat Catering Business
Early in my career, I was introduced to a man who, starting with a single tire store, grew his business into a million-dollar empire. One vital tip he shared was,…
Read More 
Catering Weather
Last time I spoke about the perils of being a corporate caterer in December, and about how one month’s normal business was usually crammed into 21 or 22 days. As…
Read More 
That Holiday Season
The Christmas holiday season can be challenging for all caterers, but for those of us who specialize in corporate drop-off, this time of year can be especially demanding. Our December…
Read More 
Your Worst Nightmare
Imagine waking up to a call from your local health department informing you that scores of guests that attended an event you catered two days ago are reporting that they…
Read More 
We’re Too Busy to Help You
I overheard this story in a local coffee shop in Austin, Texas and wanted to share it with you. Needed Box Lunches A small law office holds a monthly staff…
Read More 
More Thoughts On Third-Party Delivery Services
About a year ago, many caterers were concerned about third party delivery services like Seamless, Favor and UberEATS. Some were worried that another slew of competitors had arrived to try…
Read More 
Where I Was
For those of you who are just beginning their catering journey, or for those who have been delivering food for years, I wanted to share the story of a small…
Read More 
Is Bigger Always Better?
I have spent a lot of time analyzing why some businesses grow and why some seem to be stuck, and my favorite example has always been Starbucks. How did Howard…
Read More 
The Accidental Caterer
My wife and I opened a glorified Chicago-style hot dog stand as our first restaurant. We occupied a 700 square foot hole in the wall, we were carryout-out only, and…
Read More 
Want It All? Be Careful!
We’ve spoken before about the dangers in taking just any type of catering event that is presented to you, especially if you are not exactly sure how to pull it…
Read More 
