We’re Too Busy to Help You
I overheard this story in a local coffee shop in Austin, Texas and wanted to share it with you. Needed Box Lunches A small law office holds a monthly staff…
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More Thoughts On Third-Party Delivery Services
About a year ago, many caterers were concerned about third party delivery services like Seamless, Favor and UberEATS. Some were worried that another slew of competitors had arrived to try…
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Where I Was
For those of you who are just beginning their catering journey, or for those who have been delivering food for years, I wanted to share the story of a small…
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Is Bigger Always Better?
I have spent a lot of time analyzing why some businesses grow and why some seem to be stuck, and my favorite example has always been Starbucks. How did Howard…
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The Accidental Caterer
My wife and I opened a glorified Chicago-style hot dog stand as our first restaurant. We occupied a 700 square foot hole in the wall, we were carryout-out only, and…
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Want It All? Be Careful!
We’ve spoken before about the dangers in taking just any type of catering event that is presented to you, especially if you are not exactly sure how to pull it…
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How Bad Is Your Catering Etiquette?
Mike Roman knew that he would have clients from all segments of the catering industry, and he was always careful to be inclusive. When Mike talked about phone etiquette, for…
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Are you a terrible manager?
Too Rushed In my last post I told you about the time that I had to travel out of state to attend my son’s college graduation. Since I had never…
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It’s Your Fault
One of the most frequent questions I’m asked is, “Why am I not doing more business? My catering volume seems to be stuck at (for example) $400,000 and no matter…
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Cold, Cold Feeling
Although cold-calling prospective customers isn’t fun, it works. During the early stage of our catering business, I personally identified possible new clients and simply asked if they had ever used…
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