Menu Content & Creation:

• Research Competitors’ Menus
• Review Policies and Pricing
• Define Your “Specialties” to?Promote Brand Awareness
• Establish / Document Specs for Menu Items
• Review, Recommend and Edit Current Catering Menu
• Evaluate Website
• Collaborate and Create a Corporate Catering Menu

Catering Operations Manual:

• Prioritize Set-Up Schedule
• Provide Templates and Instructions
• Evaluate Current Weights, Means, Measures
• Prioritize / Document Delegation Schedule
• Implement Structured Operational Flow
• Create Operations Manual

Prospecting and Lead Generation:

• Set-up Lead / Prospect Database
• Institute Methodology for Database Building
• Create Phone Scripts
• Establish Follow-up Methodology
• Strategize Short and Long-Range Plan
• Analysis & Forecasting

Sales & Marketing:

• Collaborate / Create Monthly Promotion Schedule
• Collaborate / Create Monthly Marketing Plan
• Design an Advertising Strategy for Promotions
• Build Brand Awareness thru:
• Social Media Outreach
• Email Promotion
• In-Store Signage
• Announcement Flyers
• Suggestive Selling
• Tag Line Brainstorm

Tastings & Client Acquisition:

• Train Staff in All Aspects of Successful Tastings
• Compile Prospects
• Cold Call and Qualify Prospects
• Schedule Tastings
• Create an Email Confirmation System
• Create Snail Mail Brochure Dispatch System
• Collaborate on or Write Tasting Menu
• Write a Customized Tasting Script
• Create a Post-Tasting Follow-Up System
• Assist Hiring a Salesperson
• Create and Implement Tasting Sales Plan
• Demonstrate and Evaluate a Mock Tasting
• Attend “Live” Tasting
• Organizing Your Workspace

Design Organizational and Filing Infrastructure for Your Office:

• Collaborate on and Write Administrative Policies and Procedures
• Establish and Write Policies and Scripts?for “On the Phone”
• Create and Write Specs for Facilitating Orders
• Create and Write Specs for Employee Handbook