This just in from a client:
Michael, you know that I sold my drop-off catering business and now manage a law office. While we have talked about my interesting career change, that’s not why I am writing you today.
We Have Frequent Lunches
Our office has regular meetings where we order food, and the people here always ordered from restaurants. I wasn’t that happy with restaurant catering because:
- It was not packaged properly.
- It was presented poorly.
- It wasn’t always at the right temperature.
- Sometimes we had to pick it up.
It seemed that restaurants that catered really didn’t care too much, and that drop-off catering looked like an afterthought.
Went to Caterers
Logically, I began to order from caterers. I was really impressed at first by Alonti, but then they delivered our box lunches a full hour late. Other local caterers delivered on time, but I could tell that our cold food had been made well in advance and had not been kept cold.
I also recently attended some meetings at other offices, and instead of nicely presented food, I saw lots of sloppy aluminum pans placed directly on a counter with haphazard utensils randomly lying around.
When we operated our $1 million+ business, we paid special attention to our presentation.
- Napkins, flatware and condiments all were placed in cloth napkin lined baskets.
- Hot food was served in wire chafers with sterno underneath.
- We provided a bowl of ice for beverages along with clear plastic cups.
- We always sent a tablecloth.
- Our drivers set up everything.
- We partially opened aluminum pans so that customers could easily remove the lids.
We have talked about this, and I just find it amazing. Every day someone is doing drop-off catering the wrong way and there is great opportunity everywhere for those who take the time to do it right!
Friends, if my colleague took the time to send me his thoughts, you know that he is definitely aware of a trend. If you need any help with presentation issues, feel free to contact me. We’re here to help!