Are you ready for the new normal?
Covid-19 has changed the way people order food. Individually-packaged meals are more work, expense, and hassle. They present new delivery and logistical challenges. The pandemic has changed the model of corporate drop-off catering and even home delivery. It has spawned new vernaculars such as "curbside pickup" and "contactless delivery." One third-party delivery portal reports that demand for individually packaged menus has doubled since the pandemic disrupted our industry.
As business owners, you have a choice. You say, "this sucks” (and it does), and stay the course of buffet-style service only. Or, you can pivot (another covid-induced catchphrase), which is what successful entrepreneurs do. When the direction of the wind changes, they adjust their sales. This is not to say that “buffet-style” needs to be scrubbed from your menus. For some corporate clients, It is still the preferred way of having their group meals delivered. Over time, it will probably return to the norm. But, for the foreseeable future, if you choose not to embrace the market demand of Individually packaged meals being part of the "new normal", you could be jeopardizing the survival and future success of your business.
If you schedule a complimentary menu consultation with us, we can review your menu layout, content, pricing and how by adding individually packaged meal options will help you grow sales and improve profits.
As more people return to the office throughout the fall, get a jump on your competitors. www.TheCorporateCaterer.com can handle the whole shebang, including:
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After collaborating with you, a menu consultant will write all the content and help create a memorable packaging/branding experience.
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Our design department can skillfully handle the artwork and layout to coordinate with your colors, fonts, look and feel.
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Our technology department can add the new / updated menu to your website.
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Our social media team can let the world know about your new offerings.
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Our Lead Generators can get you HOT leads. (Companies that order catering but have not ordered from you – yet).
Michael Rosman has been in the catering and restaurant industry for over thirty years in the Boston area, where he built a $1.8 million per year corporate drop-off catering operation. He's the founder of The Corporate Caterer, a resource membership website, coaching and lead generation company. To learn more about starting or growing your corporate catering business, visit www.TheCorporateCarterer.com, email michael@thecorporatecaterer.com, or call 781-641-3303
