This is the tale of a young, promising, up-and-comer, ready to take the restaurant and catering industry by storm. He devoted the last fifteen years of his life to learning his craft. His education, training, work experience, the books and magazines he read, the TV shows he watched, even the vacations he took, were focused on the food business. His single-minded purpose was to one day own his own restaurant.
When he was finally ready to take the plunge, he asked his most trusted mentor and confidant:
“After all of your success in this business, if you could share just one piece of advice with me, what would it be?”
To which his mentor responded,
“Get into a different line of work.”
Urban Legend? Perhaps. However, chances are, you can relate to the message. Our industry has a well-earned reputation for being long on hours and short on profit.
The Corporate Caterer wants to help change that.
You probably spend the majority of your waking life working in your business. We want to help channel that time working on your business.
What is the difference?
Working on your business means building an organization that will run smoothly without your presence 24/7. This is accomplished by creating the “How-to” instructions for every aspect of the operation. The Corporate Caterer has coined the DOCS™ Principal as a means to this end.
Documentation, Consistency and Systems. Implementing this structure will enable you to realize maximum professional fulfillment and at the same time, the freedom to enjoy life outside of work.
Systems and processes are the building blocks of your business. Every facet of your operation - from your office space, to the food you produce, is part of a system that can be managed or improved by applying correct principles. A systems approach to building an organization eliminates employee indiscretion and replaces it with detailed procedures, standards, and accountability; as well as a method for measuring results.
“Let systems run the business and people run the systems.”
-Michael Gerber, Business Author
Consistency is giving your customers what they want - every single time. Building a repeat customer base is crucial for your corporate catering business. The only way to create a “Brand,” which essentially is a promise, is to establish unwavering consistency. If the customer feels a connection to your food and service, there is loyalty to the product. It is important to note that innovation and customization can, and should be part of the mix, as long as the same consistency principles are followed.
“Getting an audience is hard. Sustaining an audience is hard. It demands a consistency of thought, of purpose, and of action over a long period of time.”
-Bruce Springsteen, Singer / Songwriter
Documentation, “Putting it all in Writing” is absolutely essential. Systems documentation is a written, detailed, thorough strategy for all the key routines, daily tasks, and back-up plans you have in your business. It needs to be readily accessible and understandable for all your employees.
“Without documentation, your systems are only rumors.”
-Bobby Burns, Business Coach